The most popular YouTuber Celebrities of 2023 | Who will be the most famous YouTuber?

The most popular YouTuber Celebrities of 2023!

As one of the most widely used social media platforms in the world, YouTube has cemented its position as the second most popular and visited website globally, following only Google. With an impressive 2.2 billion active monthly users worldwide, it’s essential to understand who the most famous YouTubers are and what kind of content resonates with viewers on this platform.

To ensure a fair ranking of the top YouTubers, we have excluded all celebrities, singers, and other public figures who didn’t gain their fame through the platform itself. For instance, T-series, the top worldwide channel with over 238 million subscribers, is an Indian film production and distribution company. While the channel has achieved tremendous success on YouTube, we have not included it in our selection as we don’t define it as a “YouTuber.”

The most popular YouTuber Celebrities of 2023
The most popular YouTuber Celebrities of 2023

By excluding such channels, we can focus on the creators who have built their audiences from scratch through their unique content and engaging personalities. So, without further ado, let’s dive into our list of the most popular YouTubers of 2023, based on their viewership and engagement metrics.

Top 5 most popular YouTubers of 2023

1. Mr. Beast
(137M subscribers 735 videos)

MrBeast has claimed the throne as the king of YouTube! From jaw-dropping challenges to mind-blowing giveaways and generous donations, his content is nothing short of surprising and captivating.

With a massive subscriber base and a growing influence on the platform, MrBeast has become a household name in the world of YouTube. He has managed to set himself apart from the competition by consistently pushing the boundaries of what’s possible on the platform, creating content that is both entertaining and meaningful.

Whether it’s planting millions of trees or breaking world records, MrBeast’s videos are always packed with excitement and adventure. His unique style and approach to content creation have earned him a dedicated following and a reputation as one of the most influential and inspiring YouTubers of our time.

Mr. Beast

2. PewDiePie
(111M subscribers 4.7K videos)

Felix Kjellberg, famously known as PewDiePie, reigned supreme as the number one YouTuber. While the Swedish gamer may have been dethroned from his top spot, he still holds a prominent place in the YouTube community.

Pew Die Pie

PewDiePie’s influence on YouTube cannot be understated. He has been a driving force in shaping the platform’s culture, and his impact has been felt far beyond the realm of gaming. With his energetic and engaging personality, PewDiePie has managed to capture the hearts and minds of millions of viewers around the world.

3. Kids Diana Show
(109M subscribers 1K videos)

As one of the best kids’ channels on YouTube, Diana, and Roma have created a wide range of educational content designed to teach children about songs, numbers, nature, colors, shapes, animals, and important life skills like healthy eating habits, proper hygiene, and being a good friend.


Their fun and engaging approach to learning has earned them a dedicated following among young viewers and parents alike. From exploring the great outdoors to singing along to catchy tunes, Diana and Roma’s content is both entertaining and informative, making them a valuable resource for families seeking educational and engaging content for their children on YouTube.

4. Like Nastya
(105M subscribers 769 videos)

Ranked as the second-best kids’ channel on the platform, Nastya and her parents have created a wealth of content focused on play, learning, singing, exploration, and sharing their life experiences.


Their channel offers a wide range of fun and educational videos designed to engage young viewers and promote their cognitive and social development. With an emphasis on family-friendly content and positive values, Nastya’s channel has become a popular choice for parents seeking high-quality entertainment and educational programming for their children on YouTube.

5. Vlad and Niki
(94.8M subscribers 534 videos)

Vlad and Niki, two young brothers, are featured in a non-stop series of fun and crazy adventures on their YouTube channel, designed specifically for kids. From imaginative play to exciting challenges, their content is designed to captivate and entertain young viewers while promoting their social and cognitive development.

Vlad and Niki
Vlad and Niki

With a focus on family-friendly content and creative storytelling, Vlad and Niki’s channel has become a go-to destination for parents and children seeking engaging and age-appropriate content on YouTube.

But, In the context of total subscribers as organizational YouTube Channels: The most popular are the following:

1. T-Series
(238M subscribers 18K videos)

T-Series is not only India’s largest music record label but also a prominent film production company. With a whopping 29 YouTube channels, the premier channel showcases many music videos and film trailers, primarily in the Hindi language. With its vast collection of quality content and a loyal fanbase, T-Series has cemented its position as the leading YouTube channel and a cultural icon in India.


2. Cocomelon – Nursery Rhymes
(155M subscribers 871 videos)

Cocomelon is a well-known creator of 3D animation videos featuring traditional nursery rhymes and original children’s songs. Despite ranking third overall, they are the most-viewed YouTube channel in the US and the most-subscribed children’s channel.

Their content depicts children, adults, and animals engaged in everyday life activities, with lyrics displayed at the bottom of the screen. Their YouTube content includes music videos, compilations, and live streams, offering engaging and educational experiences for young viewers. Cocomelon has gained widespread popularity for its visually appealing and educational content, making them a top children’s content creator on the YouTube platform.

Cocomelon - Nursery Rhymes
Cocomelon – Nursery Rhymes

3. Sony Entertainment India
(153M subscribers 106K videos)

The Indian market is crucial for YouTube, as seen in the popularity of channels like T-Series and SET India. SET, which stands for Sony Entertainment Television, is owned by Sony Pictures and is one of India’s most popular television channels.

Their YouTube channel operates as a 24-hour Hindi General Entertainment Channel offering a diverse range of genres such as thrillers, dramas, comedies, game shows, and dance shows, among others. The videos include recaps of their TV shows, as well as complete episodes, providing complete family entertainment to their viewers.

Sony Entertainment India
Sony Entertainment India

4. WWE; World Wrestling Entertainment
(93.8M subscribers 67K videos)

WWE, short for World Wrestling Entertainment, is a long-running organization that showcases professional wrestling events on television. Its YouTube channel has become incredibly popular, featuring videos from top WWE Superstars and providing behind-the-scenes coverage of live shows like Raw, SmackDown, and NXT.

WWE; World Wrestling Entertainment
WWE; World Wrestling Entertainment

In addition to this, the channel also features original programming such as Top 10, List This, and WWE’s The Bump, providing fans with a diverse range of content to enjoy.

5. Zee Music Company
(93.4M subscribers 7.8K videos)

This Indian company is a prime example of the influence that the vast number of Indian viewers can have on YouTube. The company has quickly gained a significant market share in Bollywood Music, with T-Series being its main competitor in both the Indian music market and YouTube. With a library boasting over 222,000 hours of television content and 3,818 movie titles, this company predominantly shares official Indian music videos on its YouTube channel.

Zee Music Company
Zee Music Company

Read Also: Top 5 Indian Youtubers

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